Public Relations History

Public Relations History
Author :
Publisher : Routledge
Total Pages : 335
Release :
ISBN-10 : 9781136688522
ISBN-13 : 1136688528
Rating : 4/5 (528 Downloads)

Book Synopsis Public Relations History by : Scott M. Cutlip

Download or read book Public Relations History written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.


Public Relations History Related Books

Public Relations History
Language: en
Pages: 335
Authors: Scott M. Cutlip
Categories: Business & Economics
Type: BOOK - Published: 2013-11-05 - Publisher: Routledge

DOWNLOAD EBOOK

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Publi
Public Relations History
Language: en
Pages: 171
Authors: Cayce Myers
Categories: Public relations
Type: BOOK - Published: 2020 - Publisher: Routledge

DOWNLOAD EBOOK

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging f
Public Relations
Language: en
Pages: 441
Authors: Edward L. Bernays
Categories: Business & Economics
Type: BOOK - Published: 2013-07-29 - Publisher: University of Oklahoma Press

DOWNLOAD EBOOK

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of
Women in PR History
Language: en
Pages: 202
Authors: Anastasios Theofilou
Categories: Business & Economics
Type: BOOK - Published: 2020-12-29 - Publisher: Routledge

DOWNLOAD EBOOK

The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is th
How Propaganda Became Public Relations
Language: en
Pages: 289
Authors: Cory Wimberly
Categories: Philosophy
Type: BOOK - Published: 2019-11-07 - Publisher: Routledge

DOWNLOAD EBOOK

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by