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Public Relations and the Corporate Persona
Language: en
Pages: 190
Authors: Burton Saint John III
Categories: Business & Economics
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge

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For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal val
Reputation Management
Language: en
Pages: 457
Authors: John Doorley
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Taylor & Francis

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'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be
Public Relations Theory
Language: en
Pages: 325
Authors: Carl H. Botan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-10-03 - Publisher: Routledge

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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish
Start Your Own Public Relations Business
Language: en
Pages: 192
Authors: Jacquelyn Lynn
Categories: Business & Economics
Type: BOOK - Published: 2009-03-03 - Publisher: Entrepreneur Press

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Starting your own Public Relations business just got easier. Our experts take you step-by-step from building the business foundation to day-to-day operations, c
Public Relations
Language: en
Pages: 513
Authors: Danny Moss
Categories: Business & Economics
Type: BOOK - Published: 2011-12-15 - Publisher: SAGE

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Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts