Related Books
Language: en
Pages: 190
Pages: 190
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal val
Language: en
Pages: 457
Pages: 457
Type: BOOK - Published: 2007 - Publisher: Taylor & Francis
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be
Language: en
Pages: 325
Pages: 325
Type: BOOK - Published: 2017-10-03 - Publisher: Routledge
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish
Language: en
Pages: 192
Pages: 192
Type: BOOK - Published: 2009-03-03 - Publisher: Entrepreneur Press
Starting your own Public Relations business just got easier. Our experts take you step-by-step from building the business foundation to day-to-day operations, c
Language: en
Pages: 513
Pages: 513
Type: BOOK - Published: 2011-12-15 - Publisher: SAGE
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts