Protecting the Brand

Protecting the Brand
Author :
Publisher : Business Expert Press
Total Pages : 254
Release :
ISBN-10 : 9781637421529
ISBN-13 : 1637421524
Rating : 4/5 (524 Downloads)

Book Synopsis Protecting the Brand by : Peter Hlavnicka

Download or read book Protecting the Brand written by Peter Hlavnicka and published by Business Expert Press. This book was released on 2021-11-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).


Protecting the Brand Related Books

Protecting the Brand
Language: en
Pages: 254
Authors: Peter Hlavnicka
Categories: Business & Economics
Type: BOOK - Published: 2021-11-22 - Publisher: Business Expert Press

DOWNLOAD EBOOK

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective o
Protecting Brands Online
Language: en
Pages: 171
Authors: Shireen Peermohamed
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Sweet & Maxwell

DOWNLOAD EBOOK

"Places the multi-faceted arena of the Internet into a comprehensive legal context. Provides an overview of the intellectual property rights and infringement ac
Brand Protection and the Global Risk of Product Counterfeits
Language: en
Pages: 304
Authors: Wilson, Jeremy M.
Categories: Social Science
Type: BOOK - Published: 2022-07-19 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activi
The Brand IDEA
Language: en
Pages: 229
Authors: Nathalie Laidler-Kylander
Categories: Business & Economics
Type: BOOK - Published: 2013-11-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition
Personal Brand Management
Language: en
Pages: 170
Authors: Talaya Waller
Categories: Business & Economics
Type: BOOK - Published: 2020-04-15 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global econ