Profitable Marketing Communications
| Author | : Antony Young |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 236 |
| Release | : 2007 |
| ISBN-10 | : 074944942X |
| ISBN-13 | : 9780749449421 |
| Rating | : 4/5 (421 Downloads) |
Book Synopsis Profitable Marketing Communications by : Antony Young
Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.
