Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
Author :
Publisher : Chandos Publishing
Total Pages : 217
Release :
ISBN-10 : 9781780634685
ISBN-13 : 1780634684
Rating : 4/5 (684 Downloads)

Book Synopsis Proactive Marketing for the New and Experienced Library Director by : Melissa U.D. Goldsmith

Download or read book Proactive Marketing for the New and Experienced Library Director written by Melissa U.D. Goldsmith and published by Chandos Publishing. This book was released on 2014-08-26 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. - Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries - Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems - Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries - Provides practical examples from actual experiences that can be adapted by readers


Proactive Marketing for the New and Experienced Library Director Related Books

Proactive Marketing for the New and Experienced Library Director
Language: en
Pages: 217
Authors: Melissa U.D. Goldsmith
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-08-26 - Publisher: Chandos Publishing

DOWNLOAD EBOOK

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived
Librarians and Instructional Designers
Language: en
Pages: 217
Authors: Joe Eshleman
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-07-29 - Publisher: American Library Association

DOWNLOAD EBOOK

With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional de
Fundamentals of Collection Development and Management, Fourth Edition
Language: en
Pages: 542
Authors: Peggy Johnson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-07-23 - Publisher: American Library Association

DOWNLOAD EBOOK

Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the
The Changing Landscape for the Libraries and Librarians : Issues & Challenges
Language: en
Pages: 295
Authors: Dr DD Lal
Categories: Education
Type: BOOK - Published: 2022-03-11 - Publisher: BFC Publications

DOWNLOAD EBOOK

A smart library is an information center with networks of many libraries and their services in a larger informational ecosystem around the globe. The Libraries
Listen to Hip Hop!
Language: en
Pages: 261
Authors: Anthony J. Fonseca
Categories: Music
Type: BOOK - Published: 2021-09-09 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

Listen to Hip Hop! Exploring a Musical Genre provides an overview of hip-hop music for scholars and fans of the genre, with a focus on 50 defining artists, song