Principles of Service Marketing and Management

Principles of Service Marketing and Management
Author :
Publisher :
Total Pages : 464
Release :
ISBN-10 : PSU:000051648725
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Principles of Service Marketing and Management by : Christopher H. Lovelock

Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 2002 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.


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