Principles of Direct and Database Marketing

Principles of Direct and Database Marketing
Author :
Publisher : Pearson Education
Total Pages : 540
Release :
ISBN-10 : 0273713027
ISBN-13 : 9780273713029
Rating : 4/5 (029 Downloads)
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Book Synopsis Principles of Direct and Database Marketing by : Alan Tapp

Download or read book Principles of Direct and Database Marketing written by Alan Tapp and published by Pearson Education. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.


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