Positioning and Branding Tourism Destinations for Global Competitiveness

Positioning and Branding Tourism Destinations for Global Competitiveness
Author :
Publisher : IGI Global
Total Pages : 352
Release :
ISBN-10 : 9781522572541
ISBN-13 : 1522572546
Rating : 4/5 (546 Downloads)

Book Synopsis Positioning and Branding Tourism Destinations for Global Competitiveness by : Hashim, Rahmat

Download or read book Positioning and Branding Tourism Destinations for Global Competitiveness written by Hashim, Rahmat and published by IGI Global. This book was released on 2019-01-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.


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