Plunkett's Advertising & Branding Industry Almanac 2022
Author | : Jack W. Plunkett |
Publisher | : Plunkett Research |
Total Pages | : 492 |
Release | : 2022-05-02 |
ISBN-10 | : 1628316195 |
ISBN-13 | : 9781628316193 |
Rating | : 4/5 (193 Downloads) |
Download or read book Plunkett's Advertising & Branding Industry Almanac 2022 written by Jack W. Plunkett and published by Plunkett Research. This book was released on 2022-05-02 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.