Pain Killer Marketing

Pain Killer Marketing
Author :
Publisher : Academic Learning Company LLC
Total Pages : 300
Release :
ISBN-10 : 0832950165
ISBN-13 : 9780832950162
Rating : 4/5 (162 Downloads)

Book Synopsis Pain Killer Marketing by : Chris Stiehl

Download or read book Pain Killer Marketing written by Chris Stiehl and published by Academic Learning Company LLC. This book was released on 2008 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.


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