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Language: en
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Type: BOOK - Published: 2021-06-23 - Publisher:
Those of us who work with or study online advertising are often asked by other marketers, "What makes online advertising special?" After all, it seems reasonabl
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Type: BOOK - Published: 2015-03-26 - Publisher: Routledge
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how th
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Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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Type: BOOK - Published: 2021-11-29 - Publisher: Routledge
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke