One Great Insight Is Worth a Thousand Good Ideas
| Author | : Phil Dusenberry |
| Publisher | : Penguin |
| Total Pages | : 298 |
| Release | : 2006-10-03 |
| ISBN-10 | : 9781101662045 |
| ISBN-13 | : 1101662042 |
| Rating | : 4/5 (042 Downloads) |
Book Synopsis One Great Insight Is Worth a Thousand Good Ideas by : Phil Dusenberry
Download or read book One Great Insight Is Worth a Thousand Good Ideas written by Phil Dusenberry and published by Penguin. This book was released on 2006-10-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
