New Consumer Marketing
| Author | : Susan Baker |
| Publisher | : John Wiley & Sons |
| Total Pages | : 218 |
| Release | : 2004-11-19 |
| ISBN-10 | : 9780470868416 |
| ISBN-13 | : 0470868414 |
| Rating | : 4/5 (414 Downloads) |
Book Synopsis New Consumer Marketing by : Susan Baker
Download or read book New Consumer Marketing written by Susan Baker and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
