Faithin Omaha eBook Collection

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique in

In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of n

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k

Using the most well-studied behavioral analyses of animal subjects to promote a better understanding of the effects of disease and the effects of new therapeuti

An introduction to the burgeoning field of neuroeconomics, this book brings together the essential concepts the discipline draws on from psychology, neuroscienc