Multi-Channel Strategies for Retail Financial Services
| Author | : Patrick Dahmen |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 232 |
| Release | : 2012-12-06 |
| ISBN-10 | : 9783322818287 |
| ISBN-13 | : 3322818284 |
| Rating | : 4/5 (284 Downloads) |
Book Synopsis Multi-Channel Strategies for Retail Financial Services by : Patrick Dahmen
Download or read book Multi-Channel Strategies for Retail Financial Services written by Patrick Dahmen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
