Michael Jordan and the New Global Capitalism (New Edition)

Michael Jordan and the New Global Capitalism (New Edition)
Author :
Publisher : W. W. Norton & Company
Total Pages : 193
Release :
ISBN-10 : 9780393323696
ISBN-13 : 0393323692
Rating : 4/5 (692 Downloads)

Book Synopsis Michael Jordan and the New Global Capitalism (New Edition) by : Walter LaFeber

Download or read book Michael Jordan and the New Global Capitalism (New Edition) written by Walter LaFeber and published by W. W. Norton & Company. This book was released on 2002-09-17 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how the Nike corporation, using the popularity of Chicago basketball player Michael Jordan, impacted the economies and cultures of the world through its advertising campaign.


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