Media Product Portfolios

Media Product Portfolios
Author :
Publisher : Routledge
Total Pages : 273
Release :
ISBN-10 : 9781135250348
ISBN-13 : 1135250340
Rating : 4/5 (340 Downloads)
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Book Synopsis Media Product Portfolios by : Robert G. Picard

Download or read book Media Product Portfolios written by Robert G. Picard and published by Routledge. This book was released on 2014-04-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,


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