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Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects includi

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects includi

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back

With the increase in interest in market research and market research techniques, this text is timely. Marketing Research is fully revised and up-dated to incorp

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi