Measurement and Research Methods in International Marketing
| Author | : Marko Sarstedt |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 252 |
| Release | : 2011-08-23 |
| ISBN-10 | : 9781780520940 |
| ISBN-13 | : 1780520948 |
| Rating | : 4/5 (948 Downloads) |
Book Synopsis Measurement and Research Methods in International Marketing by : Marko Sarstedt
Download or read book Measurement and Research Methods in International Marketing written by Marko Sarstedt and published by Emerald Group Publishing. This book was released on 2011-08-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
