Marketing Theory: Philosophy of Science Perspectives

Marketing Theory: Philosophy of Science Perspectives
Author :
Publisher : Marketing Classics Press
Total Pages : 327
Release :
ISBN-10 : 9781613112281
ISBN-13 : 1613112289
Rating : 4/5 (289 Downloads)

Book Synopsis Marketing Theory: Philosophy of Science Perspectives by : Ronald F. Bush

Download or read book Marketing Theory: Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Marketing Theory: Philosophy of Science Perspectives Related Books

Marketing Theory: Philosophy of Science Perspectives
Language: en
Pages: 327
Authors: Ronald F. Bush
Categories: Business & Economics
Type: BOOK - Published: 2011-10-15 - Publisher: Marketing Classics Press

DOWNLOAD EBOOK

Research Methodology in Marketing
Language: en
Pages: 242
Authors: Martin Eisend
Categories: Business & Economics
Type: BOOK - Published: 2019-03-01 - Publisher: Springer

DOWNLOAD EBOOK

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors ex
The SAGE Handbook of Marketing Theory
Language: en
Pages: 546
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

DOWNLOAD EBOOK

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
Marketing Theory
Language: en
Pages: 449
Authors: Michael J Baker
Categories: Business & Economics
Type: BOOK - Published: 2010-03-18 - Publisher: SAGE

DOWNLOAD EBOOK

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 665
Authors: John C. Rogers III
Categories: Business & Economics
Type: BOOK - Published: 2015-06-26 - Publisher: Springer

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of qu