Marketing Research with SPSS

Marketing Research with SPSS
Author :
Publisher : Pearson Education
Total Pages : 460
Release :
ISBN-10 : 0273703838
ISBN-13 : 9780273703839
Rating : 4/5 (839 Downloads)
DOWNLOAD EBOOK
Book Synopsis Marketing Research with SPSS by : Wim Janssens

Download or read book Marketing Research with SPSS written by Wim Janssens and published by Pearson Education. This book was released on 2008 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques.


Marketing Research with SPSS Related Books

Marketing Research with IBM SPSS Statistics
Language: en
Pages: 0

Marketing Research with IBM SPSS Statistics

Authors: Karine Charry
Categories: Marketing research
Type: BOOK - Published: 2016 - Publisher:

DOWNLOAD EBOOK

4.2. Non-Hierarchical K-Means Clustering -- Managerial Problem and Dataset Description -- Data Analysis -- Interpretation -- 4.3. Profiling Clusters -- Manageri
A Concise Guide to Market Research
Language: en
Pages: 347

A Concise Guide to Market Research

Authors: Marko Sarstedt
Categories: Business & Economics
Type: BOOK - Published: 2014-08-07 - Publisher: Springer

DOWNLOAD EBOOK

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it ex
Marketing Research with SPSS
Language: en
Pages: 460

Marketing Research with SPSS

Authors: Wim Janssens
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education

DOWNLOAD EBOOK

This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis,
Marketing Research with IBM® SPSS Statistics
Language: en
Pages: 265

Marketing Research with IBM® SPSS Statistics

Authors: Karine Charry
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generall
Marketing Research and Modeling: Progress and Prospects
Language: en
Pages: 343

Marketing Research and Modeling: Progress and Prospects

Authors: Yoram Wind
Categories: Business & Economics
Type: BOOK - Published: 2013-06-05 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing