Marketing Research for Non-profit, Community and Creative Organizations

Marketing Research for Non-profit, Community and Creative Organizations
Author :
Publisher : Routledge
Total Pages : 288
Release :
ISBN-10 : 9780750687607
ISBN-13 : 0750687606
Rating : 4/5 (606 Downloads)
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Book Synopsis Marketing Research for Non-profit, Community and Creative Organizations by : Bonita M. Kolb

Download or read book Marketing Research for Non-profit, Community and Creative Organizations written by Bonita M. Kolb and published by Routledge. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.


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