Marketing Planning for the Pharmaceutical Industry
| Author | : John Lidstone |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 176 |
| Release | : 1999 |
| ISBN-10 | : 9780566081125 |
| ISBN-13 | : 0566081121 |
| Rating | : 4/5 (121 Downloads) |
Book Synopsis Marketing Planning for the Pharmaceutical Industry by : John Lidstone
Download or read book Marketing Planning for the Pharmaceutical Industry written by John Lidstone and published by Gower Publishing, Ltd.. This book was released on 1999 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector.
