Marketing Perspectives

Marketing Perspectives
Author :
Publisher : Goodfellow Publishers Ltd
Total Pages : 246
Release :
ISBN-10 : 9781911396208
ISBN-13 : 191139620X
Rating : 4/5 (20X Downloads)
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Book Synopsis Marketing Perspectives by : Andrew MacLaren

Download or read book Marketing Perspectives written by Andrew MacLaren and published by Goodfellow Publishers Ltd. This book was released on 2017-08-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.


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