Marketing Peace

Marketing Peace
Author :
Publisher : Cambridge Scholars Publishing
Total Pages : 160
Release :
ISBN-10 : 9781527500860
ISBN-13 : 1527500861
Rating : 4/5 (861 Downloads)

Book Synopsis Marketing Peace by : Paromita Goswami

Download or read book Marketing Peace written by Paromita Goswami and published by Cambridge Scholars Publishing. This book was released on 2017-08-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.


Marketing Peace Related Books

Marketing Peace
Language: en
Pages: 160
Authors: Paromita Goswami
Categories: Political Science
Type: BOOK - Published: 2017-08-21 - Publisher: Cambridge Scholars Publishing

DOWNLOAD EBOOK

Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased shar
Marketing Peace for Social Transformation and Global Prosperity
Language: en
Pages: 322
Authors: Nedelea, Alexandru-Mircea
Categories: Political Science
Type: BOOK - Published: 2018-12-07 - Publisher: IGI Global

DOWNLOAD EBOOK

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate
A Mind at Peace
Language: en
Pages: 193
Authors: Christopher O. Blum
Categories: Psychology
Type: BOOK - Published: 2017-08-11 - Publisher: Sophia Institute Press

DOWNLOAD EBOOK

These past two decades, modern technology has brought into being scores of powerful challenges to our interior peace and well-being. We’re experiencing a worl
Marketing The Unorganised Sector: Issues,Perspectives And Strategies
Language: en
Pages: 280
Authors: Kamal Taori
Categories: Cottage industries
Type: BOOK - Published: 2003 - Publisher: Concept Publishing Company

DOWNLOAD EBOOK

The Need For Compiling Some Studies On Marketing Has Been Felt In The Light Of New Economic Policy. By Analysing The Swot, The Strength Weaknesses, Oppurtunitie
Journal of Public Policy and Marketing
Language: en
Pages: 188
Authors: Thomas C. Kinnear
Categories: Business & Economics
Type: BOOK - Published: 1984-05 - Publisher: American Marketing Association

DOWNLOAD EBOOK