Faithin Omaha eBook Collection

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally re

Increase revenues quickly with the ideas in this international bestseller: “I love this book!” —Joe Girard Are you looking for proven revenue-generating s

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examp