Marketing Management, 2nd Edition
| Author | : Arun Kumar & N. Meenakshi |
| Publisher | : Vikas Publishing House |
| Total Pages | : 969 |
| Release | : 2011 |
| ISBN-10 | : 9788125942597 |
| ISBN-13 | : 8125942599 |
| Rating | : 4/5 (599 Downloads) |
Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
