Marketing In and For a Sustainable Society
| Author | : Naresh K. Malhotra |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 246 |
| Release | : 2016-07-05 |
| ISBN-10 | : 9781786352811 |
| ISBN-13 | : 1786352818 |
| Rating | : 4/5 (818 Downloads) |
Book Synopsis Marketing In and For a Sustainable Society by : Naresh K. Malhotra
Download or read book Marketing In and For a Sustainable Society written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2016-07-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
