Faithin Omaha eBook Collection

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation,

Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to

No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues faci

Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attentio