Marketing Decision Making and the Management of Pricing

Marketing Decision Making and the Management of Pricing
Author :
Publisher : IGI Global
Total Pages : 274
Release :
ISBN-10 : 9781466640955
ISBN-13 : 1466640952
Rating : 4/5 (952 Downloads)

Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.


Marketing Decision Making and the Management of Pricing Related Books

Marketing Decision Making and the Management of Pricing
Language: en
Pages: 274
Authors: Rajagopal
Categories: Business & Economics
Type: BOOK - Published: 2013-05-31 - Publisher: IGI Global

DOWNLOAD EBOOK

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leade
Handbook of Marketing Decision Models
Language: en
Pages: 621
Authors: Berend Wierenga
Categories: Business & Economics
Type: BOOK - Published: 2008-09-05 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol
Price Management
Language: en
Pages: 569
Authors: Hermann Simon
Categories: Business & Economics
Type: BOOK - Published: 2018-12-11 - Publisher: Springer

DOWNLOAD EBOOK

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers al
Strategic Marketing
Language: en
Pages: 364
Authors: Peter W. Reed
Categories: Marketing
Type: BOOK - Published: 2010 - Publisher:

DOWNLOAD EBOOK

This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic appro
Handbook of Research on Decision-Making Techniques in Financial Marketing
Language: en
Pages: 646
Authors: Dinçer, Hasan
Categories: Business & Economics
Type: BOOK - Published: 2019-12-27 - Publisher: IGI Global

DOWNLOAD EBOOK

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evalu