Marketing at the Confluence between Entertainment and Analytics

Marketing at the Confluence between Entertainment and Analytics
Author :
Publisher : Springer
Total Pages : 1484
Release :
ISBN-10 : 9783319473314
ISBN-13 : 331947331X
Rating : 4/5 (31X Downloads)

Book Synopsis Marketing at the Confluence between Entertainment and Analytics by : Patricia Rossi

Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Marketing at the Confluence between Entertainment and Analytics Related Books

Marketing at the Confluence between Entertainment and Analytics
Language: en
Pages: 1484
Authors: Patricia Rossi
Categories: Business & Economics
Type: BOOK - Published: 2017-04-29 - Publisher: Springer

DOWNLOAD EBOOK

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current res
HR Analytics in an Era of Rapid Automation
Language: en
Pages: 375
Authors: Yadav, Radha
Categories: Business & Economics
Type: BOOK - Published: 2023-08-01 - Publisher: IGI Global

DOWNLOAD EBOOK

Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data
Technology and Innovation for Marketing
Language: en
Pages: 130
Authors: Eleonora Pantano
Categories: Business & Economics
Type: BOOK - Published: 2018-08-28 - Publisher: Routledge

DOWNLOAD EBOOK

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Language: en
Pages: 317
Authors: Gupta, Monika
Categories: Business & Economics
Type: BOOK - Published: 2022-12-09 - Publisher: IGI Global

DOWNLOAD EBOOK

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thu
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
Language: en
Pages: 284
Authors: Charitha Harshani Perera
Categories: Business & Economics
Type: BOOK - Published: 2022-09-30 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education instit