Marketing Apocalypse
| Author | : Jim Bell |
| Publisher | : Routledge |
| Total Pages | : 322 |
| Release | : 2003-09-02 |
| ISBN-10 | : 9781134689255 |
| ISBN-13 | : 113468925X |
| Rating | : 4/5 (25X Downloads) |
Book Synopsis Marketing Apocalypse by : Jim Bell
Download or read book Marketing Apocalypse written by Jim Bell and published by Routledge. This book was released on 2003-09-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
