Marketing Alignment
| Author | : Mac McKinley |
| Publisher | : Wheatmark, Inc. |
| Total Pages | : 210 |
| Release | : 2002-10 |
| ISBN-10 | : 9781587361180 |
| ISBN-13 | : 1587361183 |
| Rating | : 4/5 (183 Downloads) |
Book Synopsis Marketing Alignment by : Mac McKinley
Download or read book Marketing Alignment written by Mac McKinley and published by Wheatmark, Inc.. This book was released on 2002-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.
