Luxury Brands in Emerging Markets

Luxury Brands in Emerging Markets
Author :
Publisher : Springer
Total Pages : 254
Release :
ISBN-10 : 9781137330536
ISBN-13 : 1137330538
Rating : 4/5 (538 Downloads)

Book Synopsis Luxury Brands in Emerging Markets by : G. Atwal

Download or read book Luxury Brands in Emerging Markets written by G. Atwal and published by Springer. This book was released on 2014-03-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.


Luxury Brands in Emerging Markets Related Books

Luxury Brands in Emerging Markets
Language: en
Pages: 254
Authors: G. Atwal
Categories: Business & Economics
Type: BOOK - Published: 2014-03-07 - Publisher: Springer

DOWNLOAD EBOOK

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It s
Global Luxury
Language: en
Pages: 293
Authors: Pierre-Yves Donzé
Categories: Business & Economics
Type: BOOK - Published: 2017-10-05 - Publisher: Springer

DOWNLOAD EBOOK

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed t
Brand Management in Emerging Markets
Language: en
Pages: 0
Authors: Chenglu Wang
Categories: Brand choice
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"-
Global Luxury Trends
Language: en
Pages: 320
Authors: J. Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2012-12-04 - Publisher: Springer

DOWNLOAD EBOOK

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses an
Luxury and Fashion Marketing
Language: en
Pages: 146
Authors: Satyendra Singh
Categories: Business & Economics
Type: BOOK - Published: 2020-12-06 - Publisher: Routledge

DOWNLOAD EBOOK

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.