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Type: BOOK - Published: 2013-08-15 - Publisher: Routledge
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the
Language: en
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Pages: 210
Type: BOOK - Published: 2013 - Publisher: Routledge
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complet
Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2020-03-24 - Publisher: Free Press
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const
Language: en
Pages: 393
Pages: 393
Type: BOOK - Published: 2016-07-22 - Publisher: IGI Global
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n