Legacy, Sustainability and CSR at Mega Sport Events

Legacy, Sustainability and CSR at Mega Sport Events
Author :
Publisher : Springer
Total Pages : 266
Release :
ISBN-10 : 9783658064709
ISBN-13 : 3658064706
Rating : 4/5 (706 Downloads)

Book Synopsis Legacy, Sustainability and CSR at Mega Sport Events by : Pierre Lienhard

Download or read book Legacy, Sustainability and CSR at Mega Sport Events written by Pierre Lienhard and published by Springer. This book was released on 2014-07-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.


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