It's a Branded World

It's a Branded World
Author :
Publisher : Lulu.com
Total Pages : 201
Release :
ISBN-10 : 9780557093809
ISBN-13 : 0557093805
Rating : 4/5 (805 Downloads)

Book Synopsis It's a Branded World by : Tom Sitati

Download or read book It's a Branded World written by Tom Sitati and published by Lulu.com. This book was released on 2009-08-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.


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"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies