Introducing Marketing

Introducing Marketing
Author :
Publisher : State University of New York Oer Services
Total Pages : 294
Release :
ISBN-10 : 1641760117
ISBN-13 : 9781641760119
Rating : 4/5 (119 Downloads)

Book Synopsis Introducing Marketing by : John Burnett

Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.


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`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily acc