Interpreting Consumer Choice
Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 201 |
Release | : 2009-09-10 |
ISBN-10 | : 9781135238094 |
ISBN-13 | : 113523809X |
Rating | : 4/5 (09X Downloads) |
Book Synopsis Interpreting Consumer Choice by : Gordon Foxall
Download or read book Interpreting Consumer Choice written by Gordon Foxall and published by Routledge. This book was released on 2009-09-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.