Faithin Omaha eBook Collection

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the fou

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choi

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing t

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging schol

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparis