International Business Strategy in Complex Markets
| Author | : Hans Jansson |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 379 |
| Release | : 2020-06-26 |
| ISBN-10 | : 9781839101823 |
| ISBN-13 | : 1839101822 |
| Rating | : 4/5 (822 Downloads) |
Book Synopsis International Business Strategy in Complex Markets by : Hans Jansson
Download or read book International Business Strategy in Complex Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.
