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Influencer Marketing
Language: en
Pages: 316
Authors: Sevil Yesiloglu
Categories: Business & Economics
Type: BOOK - Published: 2020-11-29 - Publisher: Routledge

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This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their c
Influence Marketing
Language: en
Pages: 403
Authors: Danny Brown
Categories: Business & Economics
Type: BOOK - Published: 2013-04-29 - Publisher: Que Publishing

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Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competit
Influencer Marketing
Language: en
Pages: 252
Authors: Duncan Brown
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Routledge

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For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can tu
Influencer Marketing for Brands
Language: en
Pages: 170
Authors: Aron Levin
Categories: Business & Economics
Type: BOOK - Published: 2019-11-30 - Publisher: Apress

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In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success
Winfluence
Language: en
Pages: 163
Authors: Jason Falls
Categories: Business & Economics
Type: BOOK - Published: 2021-02-23 - Publisher: Entrepreneur Press

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Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands.