Faithin Omaha eBook Collection

Download or read book How to Write a Marketing Plan written by John Westwood and published by Kogan Page Publishers. This book was released on 2010-11-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.