Hispanic Market Handbook
| Author | : M. Isabel Valdés |
| Publisher | : Gale Cengage |
| Total Pages | : 534 |
| Release | : 1995 |
| ISBN-10 | : STANFORD:36105012350935 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Hispanic Market Handbook by : M. Isabel Valdés
Download or read book Hispanic Market Handbook written by M. Isabel Valdés and published by Gale Cengage. This book was released on 1995 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.
