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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of
Handbook of Research on Retailing
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The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mo
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Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evalu
Handbook of Research on Retailer-Consumer Relationship Development
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Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t
Data Analysis and Methods of Qualitative Research: Emerging Research and Opportunities
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An intellectual property discussion is central to qualitative research projects, and ethical guidelines are essential to the safe accomplishment of research pro