Handbook of Research on International Travel Agency and Tour Operation Management

Handbook of Research on International Travel Agency and Tour Operation Management
Author :
Publisher : IGI Global
Total Pages : 393
Release :
ISBN-10 : 9781522584353
ISBN-13 : 1522584358
Rating : 4/5 (358 Downloads)

Book Synopsis Handbook of Research on International Travel Agency and Tour Operation Management by : Chand Dhiman, Mohinder

Download or read book Handbook of Research on International Travel Agency and Tour Operation Management written by Chand Dhiman, Mohinder and published by IGI Global. This book was released on 2019-05-31 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to obtain a competitive management model at the global level. The Handbook of Research on International Travel Agency and Tour Operation Management gathers the latest methodologies, tools, models, and theories regarding tourism development and sustainability into one comprehensive reference source in order to promote, manage, and maximize the profitability potential of travel agencies and tour operation services. Featuring research on topics such as e-marketing, medical tourism, and online travel, this book provides travel agents, managers, industry professionals, researchers, academics, and students with the necessary resources to effectively develop and implement organizational strategies and models.


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