Handbook of Market Segmentation

Handbook of Market Segmentation
Author :
Publisher : Psychology Press
Total Pages : 268
Release :
ISBN-10 : 0789021579
ISBN-13 : 9780789021571
Rating : 4/5 (571 Downloads)

Book Synopsis Handbook of Market Segmentation by : Art Weinstein

Download or read book Handbook of Market Segmentation written by Art Weinstein and published by Psychology Press. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.


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