Handbook on Cross-Cultural Marketing

Handbook on Cross-Cultural Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 301
Release :
ISBN-10 : 9781788978545
ISBN-13 : 1788978544
Rating : 4/5 (544 Downloads)
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Book Synopsis Handbook on Cross-Cultural Marketing by : Glen H. Brodowsky

Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.


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