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At a time when both scholars and the public demand explanations and answers to key economic problems that conventional approaches have failed to resolve, this g

At a time when both scholars and the public demand explanations and answers to key economic problems that conventional approaches have failed to resolve, this g

There is no doubt that behavioral economics is becoming a dominant lens through which we think about economics. Behavioral economics is not a single school of t

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-inte

This Handbook is a unique and original contribution of over thirty chapters on behavioural economics, examining and addressing an important stream of research w