Globalization, Culture, and Branding

Globalization, Culture, and Branding
Author :
Publisher : Springer
Total Pages : 161
Release :
ISBN-10 : 9781137331953
ISBN-13 : 113733195X
Rating : 4/5 (95X Downloads)

Book Synopsis Globalization, Culture, and Branding by : C. Torelli

Download or read book Globalization, Culture, and Branding written by C. Torelli and published by Springer. This book was released on 2013-11-19 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.


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