Global Marketing for the Digital Age
Author | : Bill Bishop |
Publisher | : HarperCollins Canada |
Total Pages | : 0 |
Release | : 1998 |
ISBN-10 | : 0002557401 |
ISBN-13 | : 9780002557405 |
Rating | : 4/5 (405 Downloads) |
Book Synopsis Global Marketing for the Digital Age by : Bill Bishop
Download or read book Global Marketing for the Digital Age written by Bill Bishop and published by HarperCollins Canada. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.